Without traffic a website won't generate any sales. However, not all traffic is equal. By far the best in relation to the rate of conversion is targeted traffic.
Targeted refers to finding visitors who are interested in the topic of your website. As an example, speed boat enthusiasts will find websites about speed boats more interesting.
There are a range of techniques for getting traffic that is targeted.
Forums give you an opportunity to be regarded as an expert in your field. You should actively participate in discussions by asking and answering relevant questions. You are usually allowed to include your website link in the signature file. If the other participants enjoy your style that are likely to follow this link. As they are interested in the same field they are an ideal source of targeted traffic.
Many website owners participate in reciprocal linking ie. exchanging links. The trick is to find websites which are related but not in direct competition with you. While it may seem scary at first to ask for a link exchange, many website owners are usually happy to do this because it can benefit them as well. Usually the worst thing that happens is that your request is ignored.
E-zines provide a ready made source of targeted traffic because they are nearly always focused on a particular niche. Different e-zines tend to have different conversion rates, so it is good to do a test advertising run to check the return on investment, before spending too much on advertising with a particular e-zine.
As well as the e-zines provided by other websites, you can provide one of your own. A regular newsletter allows you to keep in contact with people interested in your product or service.
As well as giving away a newsletter, you should consider giving away e-books. You may be thinking how am I going to make money by giving something away. The secret is to include links back to your own site within the book. The more useful the information in the book, the more it will be read and shared, further increasing the targeted traffic to your site.
Joint ventures are another good way to increase your share of targeted traffic. Other marketers may have already done the hard work in building up sizable lists of interested people. If you can make them a reasonable offer it can end up in a very nice win-win situation.
Buying traffic through Pay Per Click (PPC) is usually the fastest way to get extremely targeted traffic. As you have control over the keywords, you can be sure that the visitors are looking for exactly what you can provide. This tends to result in a much higher conversion rate.
If the aim of your website is to make money then you really do want to increase the amount of targeted traffic it receives. By using some or all of these techniques, over time, that is exactly what you will achieve.
Looking for targeted traffic! FreshWebContent can supply the original content you need to quickly and easily develop your own e-zines and newsletters.
Article Source: http://EzineArticles.com/?expert=Greg_Smithers
Targeted refers to finding visitors who are interested in the topic of your website. As an example, speed boat enthusiasts will find websites about speed boats more interesting.
There are a range of techniques for getting traffic that is targeted.
Forums give you an opportunity to be regarded as an expert in your field. You should actively participate in discussions by asking and answering relevant questions. You are usually allowed to include your website link in the signature file. If the other participants enjoy your style that are likely to follow this link. As they are interested in the same field they are an ideal source of targeted traffic.
Many website owners participate in reciprocal linking ie. exchanging links. The trick is to find websites which are related but not in direct competition with you. While it may seem scary at first to ask for a link exchange, many website owners are usually happy to do this because it can benefit them as well. Usually the worst thing that happens is that your request is ignored.
E-zines provide a ready made source of targeted traffic because they are nearly always focused on a particular niche. Different e-zines tend to have different conversion rates, so it is good to do a test advertising run to check the return on investment, before spending too much on advertising with a particular e-zine.
As well as the e-zines provided by other websites, you can provide one of your own. A regular newsletter allows you to keep in contact with people interested in your product or service.
As well as giving away a newsletter, you should consider giving away e-books. You may be thinking how am I going to make money by giving something away. The secret is to include links back to your own site within the book. The more useful the information in the book, the more it will be read and shared, further increasing the targeted traffic to your site.
Joint ventures are another good way to increase your share of targeted traffic. Other marketers may have already done the hard work in building up sizable lists of interested people. If you can make them a reasonable offer it can end up in a very nice win-win situation.
Buying traffic through Pay Per Click (PPC) is usually the fastest way to get extremely targeted traffic. As you have control over the keywords, you can be sure that the visitors are looking for exactly what you can provide. This tends to result in a much higher conversion rate.
If the aim of your website is to make money then you really do want to increase the amount of targeted traffic it receives. By using some or all of these techniques, over time, that is exactly what you will achieve.
Looking for targeted traffic! FreshWebContent can supply the original content you need to quickly and easily develop your own e-zines and newsletters.
Article Source: http://EzineArticles.com/?expert=Greg_Smithers
