Thursday, October 2, 2008

Google AdWords Guide - How to Increase Your Bottom Line

Any good Google AdWords guide should tell you that it is not who spends the most money who wins, it is who spends money the smartest. This is an essential aspect of AdWords marketing that many people seem to not realize. Many AdWords marketers are fickle and seem to not care how much they pay for their clicks. This is a fast way to lose your entire advertising budget. To increase their bottom line there are three things that are essential to your success.

1. When organizing your AdWords campaigns, do a careful evaluation of how much money you are spending. A general rule of thumb in AdWords is not to spend over half of what your product costs. In other words, if your product costs 50 bucks, then do not spend more than 25 bucks to make a sale on average.

2. Any Google AdWords guide should tell you how to effectively organize your campaigns. It is important that you have a different campaign for every product or service you are promoting. This will enable you to better organize your campaigns, as well as receive a better quality score from Google.

3. You must work hard in order to achieve success with Google AdWords. It is very difficult to make money overnight with AdWords, however if you give it a couple of weeks and be patient, you can succeed. Any good AdWords guide will give you an outline to follow so you can effectively become a Google AdWords guru.


Article Source: http://EzineArticles.com/?expert=Matthew_Lord

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