Getting Targeted Traffic

Without traffic a website won't generate any sales. However, not all traffic is equal. By far the best in relation to the rate of conversion is targeted traffic.

Targeted refers to finding visitors who are interested in the topic of your website. As an example, speed boat enthusiasts will find websites about speed boats more interesting.

There are a range of techniques for getting traffic that is targeted.

Forums give you an opportunity to be regarded as an expert in your field. You should actively participate in discussions by asking and answering relevant questions. You are usually allowed to include your website link in the signature file. If the other participants enjoy your style that are likely to follow this link. As they are interested in the same field they are an ideal source of targeted traffic.

Many website owners participate in reciprocal linking ie. exchanging links. The trick is to find websites which are related but not in direct competition with you. While it may seem scary at first to ask for a link exchange, many website owners are usually happy to do this because it can benefit them as well. Usually the worst thing that happens is that your request is ignored.

E-zines provide a ready made source of targeted traffic because they are nearly always focused on a particular niche. Different e-zines tend to have different conversion rates, so it is good to do a test advertising run to check the return on investment, before spending too much on advertising with a particular e-zine.

As well as the e-zines provided by other websites, you can provide one of your own. A regular newsletter allows you to keep in contact with people interested in your product or service.

As well as giving away a newsletter, you should consider giving away e-books. You may be thinking how am I going to make money by giving something away. The secret is to include links back to your own site within the book. The more useful the information in the book, the more it will be read and shared, further increasing the targeted traffic to your site.

Joint ventures are another good way to increase your share of targeted traffic. Other marketers may have already done the hard work in building up sizable lists of interested people. If you can make them a reasonable offer it can end up in a very nice win-win situation.

Buying traffic through Pay Per Click (PPC) is usually the fastest way to get extremely targeted traffic. As you have control over the keywords, you can be sure that the visitors are looking for exactly what you can provide. This tends to result in a much higher conversion rate.

If the aim of your website is to make money then you really do want to increase the amount of targeted traffic it receives. By using some or all of these techniques, over time, that is exactly what you will achieve.

Looking for targeted traffic! FreshWebContent can supply the original content you need to quickly and easily develop your own e-zines and newsletters.


Article Source: http://EzineArticles.com/?expert=Greg_Smithers

Anti Spam Filtering - Do You Use Anti Spam Filtering?

Spam email can be stopped or controlled by using a spam filter. Email filtering software can be installed by you on your computer or sometimes your internet service provider may provide a spam filter on their mail server. You will have to contact them for more details.

There are a lot of different spam software that you may choose from. Some are better than others and some you buy and others you may use for free. Popular spam software includes Mailwasher, Spambutcher, McAfee, Cloudmark and others.

Microsoft Office Outlook has some features that helps you to block spam email. The most prominent feature is probably Microsoft's 'Junk email Filter' which screens out spam. Other features include the safe senders list, safe recipients list and blocked senders list.

Spam protection is an important part of managing your electronic mail. Spam protection tools can prevent email address harvesting from happening to you. Keep your computer and email program free from junk email.

There are a few ways how you can prevent spam. You should stop spammers from getting your email address by not posting it directly on your webpage or encrypting it. This prevents the 'spam bots' from harvesting it. You also need a good spam filter as well as anti-virus software that constantly checks your incoming emails.

Once you have been spammed, you need spam solutions. To check if your email address is published on a website, use the Google search engine and do a search for your email address. Generally speaking your address is at a great risk or already compromised if Google can find it. You may need to remove your email address from any webpages that are displayed in the search results.

Junk mail usually contains advertisements, product reviews or related marketing material that sounds too good to be true. You are tricked into reading the email by a wonderful headline promising riches or the keys to unlock secrets. Do not respond to these emails or click on any of the links. Rather delete them or put them in a separate folder.

You may also receive domain name spam. This normally happens when spammers obtain domain names from the whois database. They then go ahead and send junk email to such commonly used email addresses such as 'contact@', 'webmaster@' and 'info@'. You may want to avoid email prefixes such as these that are commonly used in conjunction with domain names.

Control or block unwanted spam by installing a spam filter on your computer or have your internet service provider filter your email on their server. You can use spam blocking software to eliminate spam from your life and save you precious time, inbox space and increase your peace of mind.

This article was about anti spam filtering. Learn how to stop spam today.


Article Source: http://EzineArticles.com/?expert=Nicolaas_Theron

Google AdWords Guide - How to Increase Your Bottom Line

Any good Google AdWords guide should tell you that it is not who spends the most money who wins, it is who spends money the smartest. This is an essential aspect of AdWords marketing that many people seem to not realize. Many AdWords marketers are fickle and seem to not care how much they pay for their clicks. This is a fast way to lose your entire advertising budget. To increase their bottom line there are three things that are essential to your success.

1. When organizing your AdWords campaigns, do a careful evaluation of how much money you are spending. A general rule of thumb in AdWords is not to spend over half of what your product costs. In other words, if your product costs 50 bucks, then do not spend more than 25 bucks to make a sale on average.

2. Any Google AdWords guide should tell you how to effectively organize your campaigns. It is important that you have a different campaign for every product or service you are promoting. This will enable you to better organize your campaigns, as well as receive a better quality score from Google.

3. You must work hard in order to achieve success with Google AdWords. It is very difficult to make money overnight with AdWords, however if you give it a couple of weeks and be patient, you can succeed. Any good AdWords guide will give you an outline to follow so you can effectively become a Google AdWords guru.


Article Source: http://EzineArticles.com/?expert=Matthew_Lord

Guide to Free Website Promotion

Now, there is often a catch. Free Promotional tools and help often come with a price, even though they may not be monetary. Ebooks, Guides, plugins, scripts and so forth often have an underlying reason to be free. This is not to say that these kinds of help are illegitimate, they may be perfectly fine for anyone to use, however you want to first identify that reason to be safe.

Ultimately free website promotion help, whether in the form of some script or an ebook explaining website promotion strategies, are often used to "Brand" the person or website distributing it. This is a great way for someone to share their knowledge to a vast amount of people and in return get some recognition. Sometimes sharing an email address and first name is all it takes to get ahold of these free tools and for the most part, it is a great exchange in that you will continue to get free stuff from this person or website and a wealth of information.

Sometimes free to you does not mean free to a party on the "other side" of things. For an example, you may find a free wordpress plugin that automatically posts to your blogs. Now another party may have to pay to syndicate this kind of information, which would prove to be useful advertising for them. Free to you, but you have to deal with advertising.

Free website promotion help that can be bad is when you can't identify the "WIIFM" or "Whats In It For Me" aspect of their product or service. Be careful when adding code or scripts that you can't identify something whether it be "advertising" or "branding" to also promote their own service or product. This could be a sign of malicious intent. For example, you may have added a script to your website, but what you didn't know is that it could be changing the contextual advertising on your website without you knowing its doing so. This could be siphoning money out of your pocket.

Knowing the "why" is the first part in getting free website promotion help safely. Information that is too good to be true often is, however, it may be just fair exchange for advertising or promotion on their end as well. Kharma goes a long way as far as Internet Marketing goes or in any business web-based or not. It's all about give and take, learning and growing, and making success out of mere thoughts.

Article Source: http://EzineArticles.com/?expert=Gage_Killian